Money, made calm: a mark pulled from the product itself
Every screen in the case study leans on the same two shapes: a progress ring (balance saved, budget spent, savings goals) and a small upward tick next to every stat. The logo fuses them: a ring that runs out of room and breaks into the trend arrow, the same 45° angle used in the app's own nav bar. Not a dollar sign or a generic bar chart, but something built from Finwise's own vocabulary.
Four ways the mark holds up: on the signature green, reversed for dark UI chrome, and in pure black & white for stamps, invoices, or a single-color print.
Two strokes and a circle survive down to favicon size, with no fine detail to lose.
No new palette invented: every value here is pixel-sampled off the actual screens. Ink, surface, and signature green are the one system used everywhere. Category and goal colors are a wider, more playful set that Finwise varies screen to screen, documented here exactly as built rather than smoothed into a single fake palette.
Core: background & surface
Status: the one palette used consistently, on every budget bar and progress ring
Category: spending breakdown donut
Category: add transaction tags
Goal color picker: the 11-swatch set users assign to a savings goal
Sitting where the app's own top bar already puts a name and an icon.